Design for the new industrial age

Brass Hands, the American brand studio led by Kyle Anthony Miller, made the identity for Particle. The studio's focus is AI, robotics, defense and industry. The case study shows the work as a full brand story rather than a logo reveal, covering the mark and icon, colour, micrographics, overlays and guidelines. It then carries the system into posters, field-style merch and a working digital product. The look borrows from mission control and field equipment: operational, technical and built to be deployed.

Studio: Brass Hands · Location: New York City · Sector: AI / Robotics / Defense / Industry

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Mark & icon

Visual system

The identity is a kit of parts: a colour palette, fine micrographic details, and overlays that layer technical information over imagery. Everything is documented in a set of guidelines.